I’m from Schererville, Indiana, a small town just outside Chicago. What I love most about advertising is that it sits right where creativity meets strategy. A great campaign starts with understanding people: what they care about, what makes them stop scrolling, and what makes them feel something. I enjoy taking a brand’s goals and turning them into ideas that are bold, memorable, and true to who that brand is. Working with creatives energizes me because every concept begins as a rough idea and becomes something that connects with an audience through collaboration, feedback, and lots of iteration. Whether I’m building a campaign, writing a script, or pitching a concept, I’m always looking for the story that makes an audience pay attention and remember it.